Just in time for the Super Bowl and the Vancouver Olympics, SunChips brought its popular online video, Our Small Step, to TV.
Topix, Juniper Park and Mad Films collaborated on the stunning time-lapse spot, which promotes SunChips' first compostable chip bag.
Director Robert Maya shot numerous plates of the decomposing bag along with location footage from a shoot in Florida. Then, from over 100,000 frames of high-resolution footage (and ultimately 3 terabytes of information), Topix assembled the time-lapse sequence.
To accompany the decomposing bag, Topix's 3D department animated a budding crocus, pacing its growth with the time-lapsed footage.
Watch the spot here.
