In 2010, SunChips plans to introduce the first fully compostable chip bag of its kind. To make this earth conscious announcement, SunChips turned to Juniper Park, Topix and Mad Films to document the bag as it decomposed over 14 weeks.
Director Robert Maya shot numerous plates of the decomposing bag along with location footage from a shoot in Florida. Then, from over 100,000 frames of high-resolution footage (and ultimately 3 terabytes of information), Topix assembled the time-lapse sequence.
To accompany the decomposing bag, Topix's 3D department animated a budding crocus, pacing its growth with the time-lapsed footage.
Watch the spot here.
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