It's not that often that a spec spot becomes a reality - and it's even less likely for a spec spot to be picked up by a brand that has no AOR and has done no TV advertising to date.
But that is exactly what has happened.
In May, SharpeBlackmore approached Steam Whistle with the simple and on-brand spec spot 'Locomotive.' The marketing team at the Brewery loved the creative and brought it to air this month - making 'Locomotive' the popular brand's first TV commercial.
Creating the spot was a collaborative effort between, SharpeBlackmore, Suneeva, Sugino Studio, TA2, Notch, Traffik Edit and Topix.
To watch the spot, click on the image below.
Coverage:
Marketing Magazine
Stimulant
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